Here is a 8 min video that shows how to predict customer churn using Elastic supervised Machine Learning techniques.
The customer churn is a very important metric to every business. But on the other hand it is really hard to measure. The reason is that there are many parameters influencing the likelihood of a customer churn. Taking all this parameters into account is the target of an Classification job. Preparing the data to be able to serve a classification job is being done with transforms.
You will see the full ML creation workflow:
- How to prepare the data using Elastic transforms
- How to create and train the Machine Learning classification model
- How to leverage the model using the inference processor